Feng-GUI Dashboard enables you to effectively foresee human's attention and attraction. Realize what will catch the viewers eyes while looking at your webpage, advertisement or photograph.

Designers and advertisers are using this pre-testing service that predicts performance of your design, before it airs, by analyzing levels of attention, brand effectiveness and placement, as well as breaking down the flow of attention.

Such pre-testing is used to identify weak spots within your design and to improve performance, location of brand and webpage call to action.
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Dashboard Walkthrough

Attention Heatmap report

The Attention Heatmap displays the most attractive elements of the image in the form of "hot" and "cold" spots. The Attention Heatmap report is a predicted eye tracking report which show how areas of the original image attracts the attention.

Gaze Plot report

The Gaze Plot report visualizes the scan paths and order between elements inside the image. A Gaze Plot report is also referred as scanpath report. It is made of a series of short stops (called fixations) and fast movements of an eye (called saccades).

Opacity map report

The Opacity map report tones down information that is not attractive and visually displays what your viewers may perceive during the first few seconds of visual inspection.
The most transparent areas are those that attract more attention.

Use the Opacity report to identify which areas are being perceived and which are being ignored.

Areas of Interest report

The Areas of Interest report (AOIs) lets you define areas inside the image and determine the percentage of the attention this area is drawing.
Areas of Interest report is also referred as Regions of Interest report (ROIs)

Use the Areas of Interest report to compare results between different versions of your design and layout.

Aesthetics report

Interesting vs. Boring, Clear vs. Confusing, Simple vs. Complex, Symmetrical & Balance, Clean vs. Cluttered
Colorful Score value ranges from 0 to 100.
A score of 100 means that the design is exciting, interesting and colorful.
A score of 0 means calm and boring design.

Clear Score value ranges from 0 to 100.
A score of 100 means the design is clean, simple and clear.
A score of 0 means highly confusing, complex and cluttered design.

Balanced Score value ranges from 0 to 100.
A score of 100 means the design is balanced and harmonic.
A score of 0 means unbalanced and asymmetrical

Features Comparison

Feng-GUI attention services are available in 3 different flavors: The table identifies the differences between the three.

Free Dashboard Web API
Accuracy vs. eye-tracking 57% 92% 92%
Input file maximum size - 5 MB 5 MB
Input file typepng,jpgpng,jpgpng,jpg
Maximum input image dimensions640x480unlimitedunlimited
Website captureAnnual onlyAnnual only
Basic visual features
Extended visual features
Flicker and Motion (in video)
Face detection, frontal and profile
Skin detection
Text detection, in any language
Custom view type
Custom view distance
Evaluation watermark
Maximum output image dimensions 320 x 240 1920 x 1080 1920 x 1080
Attention Heatmap report
Gaze Plot report
Opacity Map report
Areas of Interest report
Aesthetics report
raw analysis data
API integration