Online Marketing WSI

Feng-GUI was instrumental in choosing the design
that proofed as increasing the conversions

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Our client was looking for a good design with an emphasis on converting visitors to clients. Several designs and versions were created and all of them had Heatmaps run on to check conversion characteristics and make design decisions. Design efforts were coordinated with other marketing company.
Mauricio Rojas | WSI Internet Marketing Consultant
http://www.onlinemarketingwsi.com

Inter Grupo

intergrupo

Remember the website address of Carros Autossura

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Looking for a color and shape combination to bring attention to the URL and create a tendency to read and remember the full URL.
By changing the background we were able to bring attention to the URL at the bottom of this poster.
Juan Camilo Suarez | Senior Vice President
http://www.intergrupo.com

Design Shack

Mastering User Attention With Feng-GUI

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Looking for a color and shape combination to bring attention to the URL and create a tendency to read and remember the full URL.
By changing the background we were able to bring attention to the URL at the bottom of this poster.
Joshua Johnson | Editor
http://designshack.net

Gabriel Goldenberg

Homepage Design: The Tip To Top All Best Practices

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It's far more likely you'll succumb to the temptation to clutter your homepage if you first create a full-size design, rather than designing the mobile homepage first. Look at how the gaze plot and heatmap from Feng-GUI shows the human eye having too many focus spots on the regular home page ... and this is Amazon we're talking about, the retailer everyone looks to for leadership in usability and conversion rate optimization.
Gabriel Goldenberg | Owner of SEO ROI
http://seoroi.com

Tomáš Kincl

Designing for Culturally Diverse Audiences: Can Automated Attention Analysis Substitute the Eye-Tracking in Website Development?

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Feng-GUI was able to provide similar results as eye-tracking and thus may significantly reduce website development cost and contribute to more efficient marketing communications. The analysis confirmed that Feng-GUI can digest management relevant outcomes for marketing managers and web designers who oversee and take decisions about the international portfolio of brand websites.
Tomáš Kincl, Ph.D. Dept. of Exact Methods Faculty of Management University of Economics, Prague
http://www.fm.vse.cz/en/o-fakulte/katedry/katedra-exaktnich-metod/