Science & Quality

Feng-GUI reports closely resemble a 5 seconds eye tracking session of 40 subjects.
Get instant and unbiased feedback at fraction of the cost and time of traditional eye-tracking.

The Feng-GUI analysis employs dozens of algorithms from neuro-science studies of natural vision processing, computational attention, eye-tracking sessions, perception and cognition of humans.
Or in English: "What people are looking at?"

Here are some of the visual features that are analyzed in an image.

Cognitive science

Cognitive science deals with how the brain works. It helps us to understand how people perceive and process external stimuli. An understanding of basic cognitive principles is essential in analyzing how your users perceive, process and respond to your design. Each of the reports highlights an aspect of user brain activity and demonstrates how cognitive principles can be applied to your design to ensure they are communicating effectively.

How accurate is it?

Feng-GUI analysis closely resemble a 5 seconds eye tracking session of 40 subjects.
We measure, benchmark, compare and tune the analysis with eye-tracking data sets. The data sets contains thousands of images viewed by hundreds of participants.
Example public data sets: Ehinger, Judd, NUSEF, AIM, LeMeur, Kootstra, DOVES
Sisley eye-tracking comparison
Motorola eye-tracking comparison
Nissan eye-tracking comparison
Moschino eye-tracking comparison