Cognitive science deals with how the brain works.
It helps us to understand how people perceive and process external stimuli.
An understanding of basic cognitive principles is essential in analyzing how your users perceive, process and respond to your design.
Each of the reports highlights an aspect of user brain activity and demonstrates how cognitive principles can be applied to your design to ensure they are communicating effectively.
How accurate is it?
Feng-GUI analysis closely resemble a 5 seconds eye tracking session of 40 subjects.
We measure, benchmark, compare and tune the analysis with eye-tracking data sets.
The data sets contains thousands of images viewed by hundreds of participants.
Example public data sets: Ehinger, Judd, NUSEF, AIM, LeMeur, Kootstra, DOVES