What is Feng-GUI attention heatmap?
Feng-GUI simulates human vision during the first 5 seconds of exposure to visuals, and creates heatmaps based on an algorithm that predicts what a real human would be most likely to look at.
Feng-GUI
Dashboard offers designers and advertisers, a pre-testing service that predicts performance of your design, before it airs, by analyzing levels of attention, brand effectiveness and placement, as well as breaking down the flow of attention.
What is it used for?
Use Feng-GUI to realize which areas of the webpage, photo or advertisement gets most of the attention.
- optimize the layout of a webpage, along with its buttons and banners.
- identify weak spots within an ad and improve its performance.
- location of brand and branding effectiveness. pull out the key moments.
- retarget, crop and resize aesthetically a photo.
Read how our
clients are using Feng-GUI.
heatmap report includes:
- Heatmap color - The more intense the color (from blue to red), the more interest the viewer is.
- Hotspots - Fixations - Regions of interest. The circles represent the focal points and their size.
- Hotspots Order - The number next to the circle, represent the order in which the eyes move.
- Gaze Saccades - The lines represent the movements of the eyes between hotspots.
- Perception map - Visually displays what your viewers may perceive during the first few seconds of visual inspection.
- Which areas are being ignored. If there is no color or circle in an area, that section has no interest.
Gallery
How does it work?
The Feng-GUI heatmap is a composition of several algorithms from neuro-science studies of Natural Vision Processing, Computational , , perception and cognition of humans.
Or in English: "What people are looking at?"
Heatmap - from
dark blue
through
green to
red, describing the
regions of interest (ROI) that catches attention.
Here are some of the visual features that are analyzed in the image.
In videos, Feng-GUI analyzes some more features, such as:
flicker and direction and velocity of motion between frames.
How accurate is it?
Feng-GUI attention map reaches over 80% of ROI similarities to Eye and Mouse Tracking.
The algorithms behind Feng-GUI combine few decades of
natural vision processing research. We compare and measure the results with eye-tracking sessions.
At the comparison benchmark, we used 90 Images of advertisements, natural scenes and web sites.
For each image, 40 different users provided their fixation points, during 15 seconds of observation.
Results extracted from the PhD thesis of
Matei Mancas (LG2 attention map).
Mouse-tracking data acquired at
TCTS laboratory, Faculty of Engineering, Mons, Belgium
Eye-tracking data acquired by Olivier Le Meur at
Thomson R&D, France
