Tuesday, March 04, 2008

35-50 people for valid eye tracking


Mihkel Jäätma, an Objective Digital partner from Realeyes.it, has created this compelling example that shows you need 35-50 people to draw valid conclusions from eye tracking. However, he holds that useful information can be gained from fewer participants.

Thanks to James Breeze for the information.

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posted at 1:15 AM

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