 |
On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely.
Also, I've always wondered why the map of the world is made the way it is – America to the left, Russia to the right... After checking it out in Feng GUI I found out that there are three centers of power in this world, according to the map: USA, China, and Africa:
Labels: Website
Google just published two patent applications. US2008/0107337 is “Methods and Systems for Analyzing Data in Media Material Having Layout” and US2008/0107338 is “Media Material Analysis of Continuing Article Portions”. You can view them at USPTO.Both inventions, to which Google is the assignee, pertain to figuring out what’s important and what’s not on Web pages. Companies that scan hard copy and convert those images to machine-readable ASCII use some tricks but a great deal of brute force to figure out what’s information and what’s advertising or other dross.
Scientists have developed a computer model that predicts the brain patterns elicited by looking at different images -- a possible first step on the path to mind reading.
Labels: Analyze, Technology
Reflections
Labels: Analyze, Technology
The first Eye Tracking study ever conducted comparing Behavioral Targeting to Contextual Targeting finds that, on average, the same ads receive +17% more Looks when seen in unrelated-content sites, than when seen in sites specializing in the sale of those types of products.
After the first exposure, this +17% advantage for Behavioral over Contextual Targeting increases dramatically to +54%.
The fact that Behavioral Targeting, unlike Contextual Targeting, tends to build with frequency, suggests that there is a Surprise effect and that it does not wear out, and because of this repeat Surprise effect, the ad is given more chances to engage the user.
The invisible hand is a metaphor coined by the economist Adam Smith to illustrate how those who follow their individual self-interests inadvertently stimulate the economy and assist society as a whole. There has been an invisible hand (or set of hands) that through self-interest have guided the development of online advertising, stimulated it through their innate curiosity and sometimes impulsive natures. This is the tale of a group of people who have had a profound impact on our lives as media planners and buyers. We've never known who they are or where they come from. We just knew that they were there, invisible, hiding within the numbers that make up our campaign report
I will not be able to describe (like last KinnerNet 2007 review I did with the blog WMMNA) in one small post, everything that happened this year. So, please accept my apologies, while I am only sharing my own contribution to this art-tech frenzy.
As an artificial vision explorer at Feng-GUI and a GarageGeeks member, I was invited to KinnerNet2008, and here is my contribution.
WiiMan SuperHero
http://wiimansuperhero.blogspot.com/
WiiMan and DR. Yossi Vardi
WiiMan the Super Hero is a full action figure costume of a super hero that functions as a Nintendo Wii remote.
Having trouble playing Wii? WiiMan to the rescue.
This project combines Gaming, Technology and Useless Activity to the extreme.
The GarageGeeks along with Yael Hertzog built this custom that acts as a fully functional Nintendo WiiMote remote with buttons, Bluetooth, accelerometers, and an IR cam.
Gadgethon
Under the category of Gadget I bought, I showed:
Wearable social bookmarking accessories made by Limor Fried, AKA Lady Ada,
Under the category of Gadget I made myself, I showed:
* React-a-Baby - A collaborative electronic music instrument for babies
* iLed - Wearable party led lights glasses which flickers between 8-16 Hz and amplitude is based on a microphone input. Hallucinogen state of mind, not included.
KinnerNet Business Card
Hagai Cohen requested my programming skills creating a souvenir for KinnerNet 2008 participants. A business card with a stretched font that is readable only when you tilt the card.
Dove Shit Dove
The garagegeeks built a huge Dove that sense if someone is underneath it and crap a small spit of Dove soap on him. I helped with the sound effects.
MAKE /Face workshop
A workshop conducted by Michael Shiloh (MakingThings, MAKE magazine and OpenMoko) and Hanoch Piven (www.pivenworld.com) I built this Fakir’s hours made out of computer parts.
Skateboard Session
Oren Zuckerman from IDC Herzelia and MIT's Media Lab organized a spontaneous Skateboard session.
It turned into an old dogs session, of myself, Nir Ofir (BlogTV), Meir Brand (Google Israel GM), Ohad PressMan (3D3R) and Gary Shainberg (British Telecom CTO) on the SegWay
Labels: Design
Labels: Website
Labels: Website
