about us

About us

Feng-GUI, a pioneer in measuring visual effectiveness, simulates human vision and creates measurement reports that predict what a real human would be most likely to look at.

Mission statement
"Empower Designers and Advertisers to Effectively Analyze Attention and Attraction in Visuals."

Feng-GUI attention service analyzed over 3.5 million Web Pages and Ads analyzed for over 2,500 customers and 30,000 professionals around the world, across all media channels, from print, signage and packaging, to digital and display campaigns, including prominent firms such as: WSI, Bruce Clay (Omnicom), Walker Sands, OgilvyOne (WPP), McCann Erickson (Interpublic) and Razorfish (Publicis).

Thank you for choosing Feng-GUI.


 Contact Us

Feedback? Feature request?
Don't be shy. email: info@

Existing & potential Customers
email: sales@

 Support

Need help? email: support@
We make every effort to respond to all customer service inquiries within 2 business days.

 Mailing Address:
Feng-GUI
11 Paldi Street, Rehovot
76248 Israel
Rafael Mizrahi, CEO
A multi-disciplinary entrepreneur and a passionate researcher of the aesthetics of visuals. Rafael organizes and participates in innovation and creativity events and likes to hack musical instruments, games and gadgets, and reassemble them while adding a new twist of experience factor. In early 2006, Rafael co-founded the GarageGeeks.org ,a non profit organization for creative people to meet, innovate and build noncommercial projects. GarageGeeks has grown to be Israel's biggest "underground" organizations and its community consists of more than 10,000 members.

Nir Meshulam, COO
More than 20 years of experience in all product phases and activities from concept through product release. Specialties: Analytics, Big Data, Cloud, NLP - Natural Language Processing, OWL - Web Ontology Language, Rule Engines, Machine Learning Algorithms, Semantic technologies.



Ilya Kharmatsky, CTO
Experienced Senior Software Architect, Senior Software Developer and R&D Manager, with deep understanding of software development and methodologies. Hands-on experience and deep understanding in broad range of software development technologies. Creative thinker and fast learner, highly motivated and responsible.