About us

Feng-GUI, a pioneer in measuring visual effectiveness offer designers, advertisers and creatives, a pre-testing and copy-testing tool that predicts performance of an image and video, by analyzing levels of attention, brand effectiveness and placement. Feng-GUI simulates human vision and creates heatmaps based on an algorithm that predicts what a real human would be most likely to look at.

Feng-GUI is a group of artificial vision scientists and interactive designers. We have joined together to pool our resources exploring human vision to find out how people look and what do they find attractive?

Mission statement:

"Create Technologies and Services that empower designers and advertisers to effectively analyze Attention and Attraction in visuals."

Feng-GUI attention service have served over 3.5 million images for over 1,500 customers and 30,000 professionals.

Thank you for choosing Feng-GUI.